Shimp, Terence A. <br/><br/>
Advertising Promotion : Supplemental Aspects of Integrated Marketing Communications / 
Terence A. Shimp 
 - 5th ed 
 - Fort Worth :  The Dryden Press,  2000 
 - 674 p :  ill 
<br/><br/><label>ISBN: </label>0030211131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.<br/>Advertising.<br/>Communication marketing.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / S54 A3 2000