00963 am a2200277 4500 vtls000023724 MTX 000816c2000 mau 00 eng 0030211131 201506251330 cat1 201311111503 VLOAD 201008281447 VLOAD 201008272331 VLOAD 200206121402 load HF5415.123 S54 A3 2000 MG010 Shimp, Terence A. 35850 Advertising Promotion : Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp 5th ed Fort Worth : The Dryden Press, 2000 674 p : ill Direct marketing. 31597 Advertising. 149132 Communication marketing. 35851 Sales promotion. 159933 GBT 18377 18377 2018-03-12 00:00:00 HF5415.123 S54 A3 2000 1000129179 3 2018-03-12 GBE 0 0 0 CGB 0 SP SP GEN 2018-03-12 1200.00 2018-03-12 00:00:00 HF5415.123 S54 A3 2000 1000111984 2 2018-03-12 GBT 0 0 0 CGB 0 SP SP GEN 2018-03-12 1080.00 2018-03-12 00:00:00 HF5415.123 S54 A3 2000 1000103587 1 2018-03-12 GBE 0 0 0 CGB 0 SP SP GEN 2018-03-12 1080.00