TY  - BOOK
AU  - Shimp,Terence A.
TI  - Advertising Promotion : Supplemental Aspects of Integrated Marketing Communications
SN  - 0030211131
AV  - HF5415.123 S54 A3 2000
PY  - 2000///
CY  - Fort Worth
PB  - The Dryden Press
KW  - Direct marketing
KW  - Advertising
KW  - Communication marketing
KW  - Sales promotion
ER  -