TY - BOOK AU - Schultz,Don E. AU - Kitchen,Philip J TI - Communicating Globally : An Integrated Marketing Approach SN - 0844225223 AV - HF1416 S387 C6 2000 PY - 2000/// CY - Cicago, IL PB - NTC Business Books KW - Export marketing KW - Management KW - Communication, International KW - Export marketing case studies ER -