Walters, Roger L. <br/><br/>
Broadcast writing :  principles and practices / 
Roger L. Walters. 
 - 2nd ed. 
 - New York :  McGraw-Hill,  1994 
 - xix, 604 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in mass communication .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070680310 (recycled, acid-free paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting--Authorship.
<br/><br/><label>LC Class. No.: </label>PN1990.9.A88  / W3 1994