TY  - BOOK
AU  - Walters,Roger L.
TI  - Broadcast writing: principles and practices 
T2  - McGraw-Hill series in mass communication
SN  - 0070680310 (recycled, acid-free paper)
AV  - PN1990.9.A88 W3 1994
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Broadcasting
KW  - Authorship
N1  - Includes bibliographical references and index
ER  -