Zeithaml, Valarie A. <br/><br/>
Services Marketing : Integrating Customer Focus Across the Firm / 
Valarie A. Zeithaml 
 - 2nd ed 
 - Boston :  McGraw-Hill,  2000 
 - 620 p :  ill 
<br/><br/><label>ISBN: </label>0072312211  3,589 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer service.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / Z45 S8 2000