TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
TI  - Services Marketing : Integrating Customer Focus Across the Firm
SN  - 0072312211
AV  - HD9980.5 Z45 S8 2000
PY  - 2000///
CY  - Boston
PB  - McGraw-Hill
KW  - Service industries
KW  - Marketing
KW  - Customer service
ER  -