Jefkins, Frank William. <br/><br/>
Planned press and public relations / 
Frank W. Jefkins 
 - 3rd. ed. 
 - New York :  Blackie Academic & Professional,  1993. 
 - 313 p. :  ill. 
<br/><br/><label>ISBN: </label>0751400165 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Publicity.
<br/><br/><label>LC Class. No.: </label>HM263  / J38