Semenik, Richard J. <br/><br/>
Promotion and Integrated Marketing Communications/ 
Richard J. Semenik 
 - Cincinnati, Ohio :  South-Western,  2002 
 - 582 p :  ill 
<br/><br/><label>ISBN: </label>0324125682  4,220 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5837  / S471 P7 2002