Zikmund, William G. Marketing : Greating and Keeping Customers in an e-commerce world / William G. Zikmund - 7th ed. - Cincinnati, Ohio : South-Western College, 2001 - 689 p : ill ISBN: 0324072694 4,800 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / Z64 M3 2001