@book{24646,
	author = {Higgins, James M. and Vincze, Julian W. ,},
	title = {Strategins Management Text and Cases /},
	publisher = {The Dryden Press,},
	year = {1993},
	series = {The Dryden Press Series in Management},
	address = {Fort Worth :},
	edition = {5 th.ed}
}