TY  - BOOK
AU  - Mowen,John C.
TI  - Consumer Behavior : Concepts and Applications
SN  - 0071005625
AV  - HF5415.3 L886 C6 1988
PY  - 1988///
CY  - New York
PB  - McGraw-Hill Book
KW  - Consumers
KW  - Case studies
ER  -