Stanton, William J. <br/><br/>
Fundamentals of Marketing / 
William J. Stanton, Michael J. Etzel, Bruce J. Walker 
 - 10th ed 
 - New York :  McGraw-Hill,  1994 
 - 697 p. :  ill 
<br/><br/> Includes bibliographical references and indexs 
<br/><br/><label>ISBN: </label>0070610150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Maketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / S792 F4 1994