TY  - BOOK
AU  - Stanton,William J.
AU  - Etzel,Michael J
AU  - Walker,Bruce J
TI  - Fundamentals of Marketing
SN  - 0070610150
AV  - HF5415 S792 F4 1994
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Maketing
N1  - Includes bibliographical references and indexs
ER  -