Etzel, Michael J. <br/><br/>
Marketing / 
Michael J. Etzel 
 - 12th ed. 
 - New York :  McGraw-Hill,  2001 
 - 674 p. :  ill 
 - McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0073660310 /  690.00 9780071180344 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / E745 M6 2001