@book{27856,
	author = {Hoyer, Wayne D. and MacInnis, Deborah J.,},
	title = {Consumer Behavior /},
	publisher = {Houghton Mifflin,},
	year = {2001.},
	address = {Boston :},
	edition = {2nd ed.},
	url = {http://dbonline.igroupnet.com/covers/0618013261.gif}
}