Hoyer, Wayne D. <br/><br/>
Consumer Behavior / 
Wayne D. Hoyer, Deborah J. MacInnis. 
 - 2nd ed. 
 - Boston :  Houghton Mifflin,  2001. 
 - 681 p :  ill 
<br/><br/><label>ISBN: </label>0618013261  4,645.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / H868 C6 2001