Belch, George E. <br/><br/>
Advertising and Promotion : An integrated Marketing Communications Perspective / 
George E. Belch, Michael A. Belch 
 - Boston :  McGraw-Hill,  2001 
 - 795 p :  ill 
<br/><br/><label>ISBN: </label>0072314451 /  1,010 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5823  / B427 A3 2001