00878 am a2200253 4500 vtls000034980 MTX 021115c2001 eng 00 eng 0072314451 / 1,010 0035-01460 201507091055 cat3 201311111507 VLOAD 201008281811 VLOAD 201008280324 VLOAD 200212111604 VLOAD HF5823 B427 A3 2001 MG000 MG002 Belch, George E. 45759 Advertising and Promotion : An integrated Marketing Communications Perspective / George E. Belch, Michael A. Belch Boston : McGraw-Hill, 2001 795 p : ill Advertising. 149132 Sales promotion. 159933 Communication in marketing. 149985 Belch, Michael A, jt. auth. 18958 GBE 28442 28442 2018-03-12 00:00:00 HF5823 B427 A3 2001 1000127989 1 2018-03-12 GBE 0 0 0 CGB 0 SP SP GEN 2018-03-12 1010.00