TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A
TI  - Advertising and Promotion : An integrated Marketing Communications Perspective
SN  - 0072314451 /
AV  - HF5823 B427 A3 2001
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
ER  -