Levinson, Jay Conrad. <br/><br/>
Guerrilla advertising : Cost-Effective Techniques for Small-Business Success / 
Jay Conrad Levinson 
 - Boston :  Houghton Mifflin,  1994 
 - p. cm. 
<br/><br/><label>ISBN: </label>0395687187 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Cost effectiveness.<br/>Small business--Management.
<br/><br/><label>LC Class. No.: </label>HF5823  / L52