TY  - BOOK
AU  - Levinson,Jay Conrad
TI  - Guerrilla advertising : Cost-Effective Techniques for Small-Business Success
SN  - 0395687187
AV  - HF5823 L52
PY  - 1994///
CY  - Boston
PB  - Houghton Mifflin
KW  - Advertising
KW  - Cost effectiveness
KW  - Small business
KW  - Management
ER  -