Jutkins, Ray Power direct marketing : how to make it work for you / Ray Jutkins. - 2nd ed. - Lincolnwood : NTC Business Books, 2000. - 294 p Includes index. ISBN: 0844242985 1,920.00 LCCN: 98-054274 Subjects--Topical Terms: Direct marketing. LC Class. No.: HF5415.126 / J96 P6 2000