Parente, Donald <br/><br/>
Advertising campaign strategy : A guide to marketing communicotion plans / 
Donald Parente 
 - 2nd ed 
 - Fort Worth :  Dryden Press,  2000 
 - 371 p :  ill 
<br/><br/><label>ISBN: </label>003021114x /  705.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5837  / P228 A3 2000