00878nam a2200277 a 4500 vtls000036295 MTX 030212 2000 eng 000 0 eng d 003021114x / 705.00 (TH)vtls000032457 (VRT)vtls000036295 201507100859 cat1 201311071701 VLOAD 201103151036 staff 201008281835 VLOAD 200302121628 cat4 HF5837 P228 A3 2000 MG000 MG002 Parente, Donald 47167 Advertising campaign strategy : A guide to marketing communicotion plans / Donald Parente 2nd ed Fort Worth : Dryden Press, 2000 371 p : ill Advertising campaigns 151030 Communication in marketing 18957 GBE 29506 29506 2018-03-12 00:00:00 HF5837 P228 A3 2000 1000129165 1 2018-03-12 GBE 0 0 0 CGB 0 SP SP GEN 2018-03-12 705.00