TY  - BOOK
AU  - Parente,Donald
TI  - Advertising campaign strategy : A guide to marketing communicotion plans
SN  - 003021114x /
AV  - HF5837 P228 A3 2000
PY  - 2000///
CY  - Fort Worth
PB  - Dryden Press
KW  - Advertising campaigns
KW  - Communication in marketing
ER  -