Kerin, Roger A <br/><br/>
Strategic marketing problems : Cases and Comments / 
Roger A. Kerin 
 - 9th ed 
 - Upper Saddle River, NJ :  Prentice-Hall,  2001 
 - 729 p :  ill 
<br/><br/><label>ISBN: </label>0130284742 /  1,315.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision marking--Case studies<br/>Marketing--Management--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.135  / K47 S8 2001