TY  - BOOK
AU  - Kerin,Roger A
AU  - Peterson, Robert A,
TI  - Strategic marketing problems : Cases and Comments
SN  - 0130284742 /
AV  - HF5415.135 K47 S8 2001
PY  - 2001///
CY  - Upper Saddle River, NJ
PB  - Prentice-Hall
KW  - Marketing
KW  - Decision marking
KW  - Case studies
KW  - Management
ER  -