Saffir, Leonard. Power public relations : how to master the new PR / Leonard Saffir. - 2nd ed. - Lincolnwood, Ill. : NTC Business Books, 2000. - 322 p. ISBN: 0658000608 LCCN: 99-024839 Subjects--Topical Terms: Public relations. LC Class. No.: HD59 / S315 2000