<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00891nam a2200265 a 4500</leader>
  <controlfield tag="001">vtls000036437</controlfield>
  <controlfield tag="003">MTX</controlfield>
  <controlfield tag="008">030221 2001    enga          000 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0749435488 /</subfield>
    <subfield code="c">1,095</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">T000032574</subfield>
  </datafield>
  <datafield tag="039" ind1=" " ind2="9">
    <subfield code="a">201507091103</subfield>
    <subfield code="b">cat3</subfield>
    <subfield code="c">201311070756</subfield>
    <subfield code="d">VLOAD</subfield>
    <subfield code="c">201008281123</subfield>
    <subfield code="d">VLOAD</subfield>
    <subfield code="c">201008271943</subfield>
    <subfield code="d">VLOAD</subfield>
    <subfield code="y">200302210837</subfield>
    <subfield code="z">cat1</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HF5823</subfield>
    <subfield code="b">W423 E4 2001</subfield>
  </datafield>
  <datafield tag="093" ind1=" " ind2=" ">
    <subfield code="a">MG000 MG002</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Weinreich, Len</subfield>
    <subfield code="9">47341</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">11 Steps to Brand Heaven /</subfield>
    <subfield code="c">Len Weinreich</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">London :</subfield>
    <subfield code="b">Kogan Page,</subfield>
    <subfield code="c">2001</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">245 p. :</subfield>
    <subfield code="b">ill</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Advertising agencies</subfield>
    <subfield code="9">151064</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Advertising</subfield>
    <subfield code="9">159861</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Advertising campaigns</subfield>
    <subfield code="9">151030</subfield>
  </datafield>
  <datafield tag="740" ind1="0" ind2=" ">
    <subfield code="a">11 Steps to brand heaven : len weinreich's indispensible guide to buying the effective advertising campaign</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">GBE</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">29621</subfield>
    <subfield code="d">29621</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="r">2023-08-16 00:00:00</subfield>
    <subfield code="l">1</subfield>
    <subfield code="o">HF5823 W423 E4 2001</subfield>
    <subfield code="p">1000129237</subfield>
    <subfield code="s">2023-08-16</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2018-03-12</subfield>
    <subfield code="y">GBE</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">CGB</subfield>
    <subfield code="0">0</subfield>
    <subfield code="a">SP</subfield>
    <subfield code="b">SP</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2018-03-12</subfield>
    <subfield code="g">1095.00</subfield>
  </datafield>
</record>
