TY  - BOOK
AU  - Weinreich,Len
TI  - 11 Steps to Brand Heaven
SN  - 0749435488 /
AV  - HF5823 W423 E4 2001
PY  - 2001///
CY  - London
PB  - Kogan Page
KW  - Advertising agencies
KW  - Advertising
KW  - Advertising campaigns
ER  -