TY  - BOOK
ED  - Cranfield School of Management.
TI  - Marketing management : a relationship marketing perspective
SN  - 0312231865 (cloth)
AV  - HF5415.13 M345 2000
PY  - 2000///
CY  - New York
PB  - ST. Martin's Press
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -