TY  - BOOK
AU  - Swartz,Teresa A
AU  - Iacobucci,Dawn
TI  - Handbook of services marketing & management
SN  - 0761916113 (acid-free paper)
AV  - HD9980.5 H236 2000
PY  - 2000///
CY  - Thousand Oaks
PB  - SAGE Publications
KW  - Service industries
KW  - Marketing
KW  - Management
KW  - Customer services
ER  -