TY  - BOOK
AU  - Temporal,Paul
TI  - Advanced Brand Management : from vision to valuation
SN  - 047147925X /
AV  - HD69.B7 T282 A3 2002
PY  - 2002///
CY  - Singapore, New York
PB  - John Wiley & Sons
KW  - Brand name products
KW  - Management
ER  -