Kerin, Roger A. <br/><br/>
Marketing / 
Roger A. Kerin, Eric Berkowitz, Steven Hartley, William Rudelius 
 - 7th ed. 
 - New York :  McGraw-Hill/Irwin,  2003 
 - 741 p. :  ill 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0071151222 /  915.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / K39 M3 2003