TY  - BOOK
AU  - Kerin,Roger A.
AU  - Berkowitz,Eric
AU  - Hartley,Steven
AU  - Rudelius,William
TI  - Marketing
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 0071151222 /
AV  - HF5415 K39 M3 2003
PY  - 2003///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
ER  -