TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - A Preface to Marketing Management
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 0072466588 /
AV  - HF5415.13 P478 P7 2003
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
ER  -