Kotler, Philip. <br/><br/>
Marketing Management : Analysis, Planning, Implementation, and Control / 
Philip Kotler 
 - 7th ed. 
 - New Jersey :  Prentice-Hall,  1997 
 - 756 p. :  ill. 
<br/><br/><label>ISBN: </label>0135524806 0135634792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Sales management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / K87 M4 1997