Katler, Philip <br/><br/>
Marketing Moves : A New Approach to Profits, Growth, and Renewal / 
Philip  Katler 
 - Boston :  Harvard Business School Press,  2002 
 - 193 p 
<br/><br/><label>ISBN: </label>1578516005 /  1,348 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Telemarketing<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415  / K87 M6 2002