<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00879nam a2200265 a 4500</leader>
  <controlfield tag="001">vtls000037316</controlfield>
  <controlfield tag="003">MTX</controlfield>
  <controlfield tag="008">030601 2002    enga          000 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">1578516005 /</subfield>
    <subfield code="c">1,348</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">T000033388</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(TH)vtls000033388</subfield>
  </datafield>
  <datafield tag="039" ind1=" " ind2="9">
    <subfield code="a">201506241558</subfield>
    <subfield code="b">cat1</subfield>
    <subfield code="c">201311071705</subfield>
    <subfield code="d">VLOAD</subfield>
    <subfield code="c">201008281856</subfield>
    <subfield code="d">VLOAD</subfield>
    <subfield code="c">200306021042</subfield>
    <subfield code="d">cat5</subfield>
    <subfield code="y">200306011028</subfield>
    <subfield code="z">cat3</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HF5415</subfield>
    <subfield code="b">K87 M6 2002</subfield>
  </datafield>
  <datafield tag="093" ind1=" " ind2=" ">
    <subfield code="a">MG010</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Katler, Philip</subfield>
    <subfield code="9">48204</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Marketing Moves : A New Approach to Profits, Growth, and Renewal /</subfield>
    <subfield code="c">Philip  Katler</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Boston :</subfield>
    <subfield code="b">Harvard Business School Press,</subfield>
    <subfield code="c">2002</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">193 p</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing</subfield>
    <subfield code="9">149144</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Telemarketing</subfield>
    <subfield code="9">47199</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing</subfield>
    <subfield code="x">Management</subfield>
    <subfield code="9">150989</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">GBT</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">30378</subfield>
    <subfield code="d">30378</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="r">2018-03-12 00:00:00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF5415 K87 M6 2002</subfield>
    <subfield code="p">1000130792</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2018-03-12</subfield>
    <subfield code="y">GBT</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="0">0</subfield>
    <subfield code="a">LP</subfield>
    <subfield code="b">LP</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2018-03-12</subfield>
    <subfield code="g">1348.00</subfield>
  </datafield>
</record>
