TY  - BOOK
AU  - Katler,Philip
TI  - Marketing Moves : A New Approach to Profits, Growth, and Renewal
SN  - 1578516005 /
AV  - HF5415 K87 M6 2002
PY  - 2002///
CY  - Boston
PB  - Harvard Business School Press
KW  - Marketing
KW  - Telemarketing
KW  - Management
ER  -