Kotler, Philip <br/><br/>
Marketing Management / 
Philip  Kotler 
 - 11th ed. 
 - New Jersey :  Prentice-Hall,  2003 
 - 706 p :  ill 
<br/><br/><label>ISBN: </label>0130497150 /  760 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / K87 M4 2003