TY  - BOOK
AU  - Robertson,Thomas S.
AU  - Kassarjian,Harold H.
TI  - Handbook of Consumer Behavior
SN  - 0133727491
AV  - HF5415.32 .H36 1991
PY  - 1991///
CY  - Englewood Cliffs
PB  - Prentice-Hall
KW  - Consumer behavior
KW  - Motivation research (Marketing)
ER  -