Thomas, Robert J. <br/><br/>
New product development : managing and forecasting for strategic success / 
Robert J. Thomas. 
 - New York :  John Wiley & Sons,  1993 
 - 352 p. :  ill. 
<br/><br/><label>ISBN: </label>0471572268 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.<br/>New products--Marketing--Forecasting.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / T48 1993