TY  - BOOK
AU  - Thomas,Robert J.
TI  - New product development : managing and forecasting for strategic success
SN  - 0471572268
AV  - HF5415.153 T48 1993
PY  - 1993///
CY  - New York
PB  - John Wiley & Sons
KW  - New products
KW  - Management
KW  - Marketing
KW  - Forecasting
ER  -