Belch, George E. <br/><br/>
Advertising and Promotion : An Integrated Marketing Communication / 
George E. Belch, Michael A. Belch 
 - 6th ed. 
 - Boston :  McGraw-Hill,  2004 
 - 778 p :  ill 
<br/><br/><label>ISBN: </label>0071214380 /  836.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5823  / B427 A3 2004