O' Guinn, T <br/><br/>
Advertising and Integrated Brand Promotion, 3e / 
Guinn O' T, Chris T Allen, Richard Semenik 
 - Australea :  Thomson,  2003 
 - 773 p :  ill 
<br/><br/><label>ISBN: </label>0324113803 /  970 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising media planning
<br/><br/><label>LC Class. No.: </label>HF5821  / O34 A3 2003