TY  - BOOK
AU  - O' Guinn,T
AU  - Allen,Chris T
AU  - Semenik,Richard
TI  - Advertising and Integrated Brand Promotion, 3e
SN  - 0324113803 /
AV  - HF5821 O34 A3 2003
PY  - 2003///
CY  - Australea
PB  - Thomson
KW  - Advertising
KW  - Advertising media planning
ER  -