Payne, Adrian. <br/><br/>
The essence of services marketing / 
Adrian Payne. 
 - New York :  Prentice-Hall,  1993 
 - p. cm. 
 - The Essence of management series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>013284852X :  $20.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .P34 1993